How Dalda became the household name that it is!
Early 20th Century : Origins
Dutch traders bring hydrogenated vegetable fat to India, which proved to be a success in the Indian market.
1930’S : INCEPTION
Hindustan Vanaspati Manufacturing Company (present day Hindustan Unilever Limited) set up a factory in Sewri (today's Greater Mumbai).
1937 : MAKING OF A BRAND
Dalda brand established to sell vanaspati, the name ‘Dalda’ rooted in its Dutch ancestry. In those days, it was imported by the Dutch company, Dada & Co, and when the brand was set up they wanted its name to reflect this heritage. To establish Hindustan Lever’s ownership, an ‘L’ standing for ‘Lever’ was added to the name. In time, Dalda gained so much popularity and use, that the name became synonymous with vanaspati.
PRE - INDEPENDANCE INDIA
In order to market the usage of Dalda, Harvey Duncan adopted a strategy in which a
stall was set up at a popular venue where people could gain firsthand insight.
For instance, at a stall outside Novelty Cinema,
Passersby could experience Dalda through 4 senses- by tasting food cooked in it as well as the Dalda itself, feeling the texture, and lastly,
Smelling it. This hands-on approach at grassroots level went a long way to make Dalda a household name.
Soon enough, Dalda’s yellow tin featuring the green date palm became a common sight in Indian kitchens. The palm tree symobolised its purity, and Dalda became known as a product that maintained the original taste of food.
2003 : GROWING THE FAMILY
International agribusiness giant, Bunge Ltd, bought over the Dalda brand. Since then, they have also introduced
edible oils, under the name Dalda Husband’s Choice Refined Oils, into the product range.
Here is Dalda, its rich history and glory. Today, the brand lives on but in a different avatar.
2013 : REVAMP
Dalda edible oils has revamped their packaging and come out with a premium looking product. The new packs have ingredients and nutritional value of the oil. It also marks our heritage of 75 years of purity and taste.